Tue Dec 1

Review Section 5.4 "Product Development and Utility"

Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)

http://www.worldofmarketing.nelson.com/studactivities_ch05_03.html

CREST

http://www.crest.com/home/index.jsp  (you will have to click on toothpastes)

COLGATE

http://www.colgate.ca/english/ourproducts/oralcare/index.html

NB: You will not be able to use the BACK button to go between toothpastes, you will need to click on the small X in the website when you bring up each toothpaste.  

DUE Tomorrow

"

Mon Nov 30

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class.  Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.  

 OUT OF 30 MARKS!!!!

Read: Section 5.3 "The Stages of Product Development"

When you finish reading, you are to create a 2 column chart/organizer (on the computer) explaining each stage in your own words.  An example is provided below.  

Stage of Development

       

Description

Idea Generation

       

The idea generation stage is …….

When you complete the 2 column chart/organizer, print it off, show it to Mr. Southwell for completion, and then put it in your binder to review later.

Fri Nov 27

Today is your first of 2 days off for working in the school store.  We can't take the second day until everyone has finished their second day of work, so don't forget to sign up.  

Thur Nov 26

What is a lobbyist?

Why do companies/industries use lobbyists?

Talk about utility.  

Tue Nov 24

Today we had the pep rally

Back to work tomorrow.  

Mon Nov 23

Chapter 4 test.  

Time to work on your projects

Fri Nov 20

Review Bingo

Worksheet,

New PROJECT:

TEST ON MONDAY!!!

Thur Nov 19

Commercial Day

Fieldtrip Debrief discussion

Now you are to 'Comment' on this blog entry and share something that you experienced, learned, liked, disliked from the conference.  

You then must  make 2 comments in response to other peoples comments.  

NEXT start to review for Chapter 4,

Chapter Review:  Questions 2, 3, 4, 7, and 12 on pages 160 and 161

HOMEWORK: STUDY!!!

Wed Nov 18

For Students who DON'T attend the fieldtrip ONLY!

Please go to the following link and briefly summarize three of the exibitors/presenters at innovasion in your OWN words.  

http://innovasion.ca/?page_id=42#make

Tue Nov 17

Commercial Day :)

Video "Igniting the Buzz" on marketing new products and new marketing strategies

TODAY:  Complete the video question first.

               Next, finish the Utility assignment from yesterday

          Then move on to your new project.  

Video Questions:

1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?

2. What are 'knock offs"

3. What is 'word of mouth marketing' (Idea viruses)?

4. Why are 18-24 year olds a good demographic to market to?

New Project:  You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ       

                       (you will be given a hand out and an electronic copy is available on the shared drive)

Mon Nov 16

Next we will read and talk about inventions vs. innovations.

Finish the following questions and hand it in when you are finished.

Questions:

1. Go to the following link. Click on each of the sidebar links (Your Health, On the Go, etc). For each one, write down if you feel that this is an Invention or an Innovation and WHY.

www.time.com/time/2001/inventions/index.html

2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm

a) Who is the 'inventor'?

b) What is the invention?

c) Is this actually an invention or an innovation? Why?

Tue Nov 10

Watch Video on Marketing in Hip Hop.  

When we finished, please e-mail me 3 examples of marketing in music videos

Mon Nov 9

Present Projects (marketing 12)

Thur Nov 5

Commercials

Talk on Mode Median and Mean as well as pie and line graphs.  

Next go to the following link and complete the questions.  

http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1172237152079&lang=eng

1. (Figure 1) In 2005 What percent of all drinks sold in Canada were    

a) coffee

b) Carbonated drinks

c) wine

2. (Figure 2).  Canada both imports and exports Tea and Coffee.  We import (bring in) more than we (export).  How much (in $) do we import more than we export?

3. (Figure 6)

a) Since 1998, have coffee imports in Canada increased overall or decreased?

b) Have exports decreased or increased? By how much?

4. (Figure 7)

a) What is the difference in exports of processed tea between 1998 and 2006?

b) What is the difference in imports of processed tea between 1998 and 2006?

Tue Nov 4

You have the class to work on your projects BUT,

PLEASE go to the following link and register for the Fieldtrip on Wednesday Nov 18th

http://innovasion.ca/?page_id=18

Here is a link to the site to see what the conference is all about.  You may want to read about some of the presenters.  

Tue Nov 3

Commercial day

Today we will have a powerpoint presentation and notes on Market Research.  A copy of the powerpoint is in yesterdays entry.  

PROJECTS ARE DUE Thursday FOR BOTH 11's and 12's

Mon Nov 2

Powerpoint Presentation on Marketing Plans

Next we are going to have a powerpoint presentation and some notes.  

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html  )

Assignment on Primary and Secondary Data/Advertising on TV

There will be a handout given and explained in class.  You will have class time to work on the assignments.  Here are the 2 links that you will need for the secondary data portion of this assignment.  Good luck with your "Hover Shoes"

http://www.gaebler.com/Television-Advertising-Costs.htm

http://jam.canoe.ca/Television/TV_Ratings/

HOMEWORK: Finish todays "Hover Shoes TV advertising assignment" for Thursday!

Marketing 12 students: Time to work on projects   

Fri Oct 30

Happy Halloween!

We will be moving onto a new Project today and will be presenting your Marketing Plan Projects on Monday.  

Markeitng 12 students have time to work on your projects.