Thur Oct 29

Marketing 11 Read Pages 123-125 and skim 125-132.  

Next, go the the following link and work on the activity with a partner.  Do question three on paper, you do not need to do a skit.  

http://www.worldofmarketing.nelson.com/studactivities_ch04_01.html

 

We will present your projects in tomorrows class

Marketing 12

Here is your next project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player

Explain the major sports organization that the team is part of (NBA, NHL etc)

How is the sports organization advertised?  How does the Sports Organization make money(be specific)?

How is the Team Advertised, be specific and include multiple examples? How does the team make money?

What about an individual on the team.  Are they marketed individually?  Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next THURSDAY and you will present them next FRIDAY.  

Wed Oct 38

Commercial Day

Marketing 11: Please finish your projects that are DUE TOMORROW!

Marketing 12:  Worksheets on Sport Marketing

Tue Oct 27

Marketing 11

Please work on your projects they are DUE THURSDAY

MARKS CUT OFF IS FRIDAY!!!

Marketing 12

Today we are going to start to look at sport marketing.  You will be getting a project on it starting tomorrow

For today you need to think of a sport, team, and a player that you like (hockey, soccer, basketball, F1, nascar, ping pong, etc)

Start researching your team/player/sport.  In sports, teams are marketed on many levels.  Usually there is a league/association that markets the sport, then the team markets the team as a whole, then the individual players will often have agents to market themselves.  Start to investigate who these people and organizations are.  You will use this information in your projects.  

Mon Oct 26

Today we are going to take about 'Mobile Marketing'.

Marketing 11 AND 12 students complete the following assignment.  

Use the following link to answer the following questions.  

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.  

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used.  Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).  

Time for projects

Wed Oct 21

Test

Please read pgs 122-123 and answer questions 1 and 3.  

Marketing 12

Finishs Olympic questions and hang Disco Ball

Tue Oct 20

Commercials

Marketing 11

Finish the review questions from yesterday then move onto the questions below. Don't forget your test is TOMORROW!!

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

7. What kind of company's would only be successful in country's with Low GDP?

Marketing 12

Today you will be looking at the 2010 Olympics.  You can work on the following questions alone or in pairs.  

http://www.vancouver2010.com/

The Olympics is essentially a Brand Name.  In order to protect the brand VANOC (Vancouver Olympic Committee) has Trade Marked the words Olympic, Olympics, and 2010 Olympics in Vancouver and Whistler.  

        1.  What does Trademark mean?

        2.  What implications does this have for local and large businesses in Vancouver and Whistler?

With each Olympics, they release new mascots (Icons).  These are meant to enhance the games and allow marketers to target children and families.  

        3. What are the 3 (4) icons for the 2010 Olympics?  Include pictures

        4.  Do you think that they will be successful, why or why not?

With each Olympics, they create unique medals.  They have recently revealed the medals for 2010.

        5.  What makes these medals unique?

        6.  Are the medals designed to reflect Canada? How?

Each Olympics the Canadian Athletes get new uniforms.  They were released a while ago to a mixed reaction.  They are designed to be worn by the athletes but also to be sold to the public for profit.  Go on-line and find some pictures of them.  

        7.  Since these are designed to be sold to the public, which target market/ demographic groups are      they trying to sell to?

        8.  Do you think that the design will sell and be a success or a failure, explain?

Hosting the Olympics will be expensive for the province and the tax payer in order to make it worth while we will need to bring in tourist money in from outside the province.  Search on the web to see how the Olympics is being marketed outside British Columbia

        9. Find three different advertising strategies/campaigns that are happening outside of British Columbia         to promote the Olympics.  Explain the campaigns, feel free to use pictures or sample ads.  

Mon Oct 19

NOTES and start Review

Here are the terms for chapter 3 that you are responsible for

Profit Free market Monopolistic competition Oligopy

Monopoly Private property Perfect competition Direct Competition

R & D Market Share Market Segment Top of the Mind

Service base Product base Reputation Landed cost

Tariff Productivity Category killers Market

Selection Production Cost Price Competition

Command economy Increase market share WTO

Decrease production cost Globalization Subsidies

Next, finish Questions 1-3, 5 and 7 on page 118 and show Mr. Southwell, next complete the practice quiz @ the following link. http://www.worldofmarketing.nelson.com/quizzes/chapter_3_self-quiz.htm

Fri Oct 16

Present Global Product assignments

Complete Ques 1 and 2 on page 116

Thur Oct 15

Commercial Day

Today we will discuss Market Share and Market Segment

2 worksheets, please hand in when finished.   

Wed Oct 14

Today we will watch a video on Global Economics.  Next answer the following questions and hand them in.  

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this. ~

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

You now have time to carry on with your projects.

Tue Oct 13

Commercial Day

Time to work on your projects DUE THURSDAY!!

Fri Oct 9

Today you will have time to work on your projects.  They are DUE on THURSDAY and we will PRESENT them on FRIDAY!!!

Thur Oct 8

Commercial Day,

Talk on Globalization and Video

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service

• Advantages of bringing the product to Canada

• Disadvantages of bringing in the product to Canada

• Cultural Challenges

• Who will the target market be

• A slogan for the product

• A jingle for the product

• A list of direct and indirect competition

• One of the following (must include the slogan and/or jingle)

        o Two different advertisements that include both print and pictures

        o A 15-30 radio/sound advertisement

        o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

TOTAL 50 MARKS!!

DUE: Thur Oct 15th

Wed Oct 7

Present Projects  

Discuss sustainable competitive advantages and non-sustainable competitive advantages.

Questions (please print and hand in when finished)

1. What is the difference between a sustainable and non-sustainable competitive advantage?

2. Go through and briefly (in your own words) describe each

3. Give an example of a company that has

a) a unique selling position

b) is heavily reliant on reputation

c) is reliant on convenience

d) is a niche market

e) sells because of quality

Mon Oct 5

Marketing 11

Read Section 3.2 Competative Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.  

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

We will be presenting your projects tomorrow.  

Fri Oct 2

Today we are going to talk about Slogans and Jingles.  

Slogan quiz

Notes on Command Economy vs. Free Market Economy

Finish assignment from yesterday.

Slogan competition.