Marketing 11 Read Pages 123-125 and skim 125-132.
Next, go the the following link and work on the activity with a partner. Do question three on paper, you do not need to do a skit.
We will present your projects in tomorrows class
Marketing 12
Here is your next project
Now that you picked a sport, team and player here is your PROJECT.
You are to present it as a powerpoint presentation
Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,
Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)
DUE next THURSDAY and you will present them next FRIDAY.
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