Fri Dec 18

Power point presentation from Marketing 12 Students

Next go to the following website and play around and make a commercial for fun.  Feel free to send it to me.  

Bombay TV - Subtitle A Movie (http://www.grapheine.com/bombaytv/index.php?lang=uk)

Have a GREAT Holliday!!

"Be the change you want to see in the world." ... Mahatma Gandhi

Jason Southwell

Frank Hurt Secondary

604-590-1311

Wed Dec 16

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

DON"T FORGET TEST on CH 5 Tomorrow.  

Tue Dec 15

Complete Review Questions 1-5, 7 and 8 on pages 200-201.  With ques 4, you will need to look up what ergonomics means.  

Practice Test : http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm

 CHAPTER 5 STUDY SHEET

All of the following are fair game for Friday's Test!!

innovation

invention

co-operative

freasability study

8 stages of product development

utility

form utility

information utility

place utility

possession utility

product mapping

marketing oppourtunity analysis

benefit analysis

knock off

word of mouth marketing

tween

age compression

ergonomics

Marketing 12 You have time to work on your projects.  

Mon Dec 14

Read 'Marketing Oppourtunity Analysis' on pages 193 - 195

4. What is 'Marketing Oppourtunity Analysis' ?

5. You are to do your own Marketing Oppourtunity Analysis of your own.  You can pick any brand of product you would like  to complete the MOA or you can use TIDE COLDWATER

Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp

You may need to search the internet to answer the following questions

a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).

b) Now pick out the INDIRECT competition and write them down.

c). Now write down the DIRECT competition.

d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.  

Next Part 2

Read 'Benefit Analysis' pages 196-197.

7. What is a cost-benefit analysis? (your own words of course)

Hand in when you are finished and you can start to review Chapter 5.  We will be having a TEST on THURSDAY!

Marketing 12 students, new project

Fri Dec 11

PART 1

Today there will be some reading and questions.  

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.  

1. Define Product mapping in your own words.

2.  Look at Figure 5.26 on page 193.  This is an example of a product mapping chart.  You are to create your own chart  (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/lowfat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3.  When you are done, share your results with someone else.  Explain how similar or different your chart was.

Thur Dec 10

DON'T Forget to send me your Joint Marketing Entrepreneurship Projects please.  Thank you

Marketing 11

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Marketing 12

Go to the following link and read the 3 page article on Hot New Marketing Trends.  

http://www.entrepreneur.com/marketing/marketingideas/article159814.html

Next you are to summarize the article highlighting each of the subcategories or 'tips'.  I am going to select the one that is summarized 'best' to distribute to the rest of the class.  By 'best' I don't necessarily mean longest, just clear and concise in a way that other students can understand.   

Good luck!

Tue Dec 8

Commercial Day

Watch Video "Buying into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Advertising Presentations

Mon Dec 7

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM

Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

4. Go to the following link and read some product reviews.

a) How can product reviews be beneficial and negative to products

b) Now think of a product that you have recently purchased or used and write your own descriptive review on it.

Marketing 12

Please go to the store to stock all the chips.  Rotate the milk so the the oldest expiry date is at the front.  

Fri Dec 4

Video on 'How the kids took over' (Marketing) and then you have time to work on your projects.  

Mon-Thur

This week you worked on a new project with the Entrepreneurship class.