Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.
First, go to the following link of the 10 most controversial ads of 2006.
1. Do you find any of these advertisements controversial/offensive? Which ones?
Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials
2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM
Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69
Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos
3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.
4. Go to the following link and read some product reviews.
a) How can product reviews be beneficial and negative to products
b) Now think of a product that you have recently purchased or used and write your own descriptive review on it.
Marketing 12
Please go to the store to stock all the chips. Rotate the milk so the the oldest expiry date is at the front.
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