Read 'Marketing Oppourtunity Analysis' on pages 193 - 195
4. What is 'Marketing Oppourtunity Analysis' ?
5. You are to do your own Marketing Oppourtunity Analysis of your own. You can pick any brand of product you would like to complete the MOA or you can use TIDE COLDWATER
Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp
You may need to search the internet to answer the following questions
a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).
b) Now pick out the INDIRECT competition and write them down.
c). Now write down the DIRECT competition.
d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.
Next Part 2
Read 'Benefit Analysis' pages 196-197.
7. What is a cost-benefit analysis? (your own words of course)
Hand in when you are finished and you can start to review Chapter 5. We will be having a TEST on THURSDAY!
Marketing 12 students, new project
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