Thur Oct 1

Chapter 2 Test. (we will have commercials at the end of class)

Finish your project for tomorrow we will be presenting them on MONDAY

When you finish, move onto the following assignment:

First either ask Mr. Southwell what a Slogan is or look it up on-line,

Next, go to the following link and complete the activity.  The person that presents the best slogan or jingle will win a prize.   

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Due at the end of Friday's Class.  

Wed Sept 30

Today we will be doing a quick review for your Ch 2 test TOMORROW.  

We will then be learning the difference between direct and indirect competition (Worksheet, please hand in when finished)

You then have time to carry on with your project DUE FRIDAY!!!

Tue Sept 29

Commercial Day

Marketing 11

Today we will be starting your first project.  It is DUE on Friday!

Marketing 12

Restock store, paint and count money

Fri Sept 25

Please hand in your worksheet from yesterday if you haven't already

We are going to talk about the difference between a customer and a consumer as well as a household name.  

Worksheets:  You have 2 worksheets, please finish them both and then show them to Mr. Southwell for completion marks.  

When you finish you can start to review for the next test on Chapter 2 .  The test will be next WEDNESDAY.

here is a link to the review quiz and a list of terms that you must know for the test.  

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

terms to know:

customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

Thur Sept 24

Notes and Worksheet:  Thorndikes Law of Effect and Maslow's Hierarchy of Needs.  Please hand in when finished.  

Wed Sept 23

Powerpoint and notes on demographics

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Pick 2 ethnicity's and an example of a product ~that would target each one.

(if we have time we will move onto the buying decision)

Marketing 12

1. What are the 5-10 top advertisements of the 2009 Superbowl?

2. What makes these ads successful?

3. What are some of the least successful ads of the 2009 Superbowl?

4. Why are these ads not successful?

5. It costs just over 2 million dollars to air a 30 second commercial. Is it worth it for large companies to pay the money to advertise during the superbowl? Why or why not.

Tue Sept 22

Commercial Day,

Notes and powerpoint.  

Today is a bit of a catch up day.  ALL ASSIGNMENT should be in by the end of class today!!!!!!

Marketing 12

work with school store

Mon Sept 21

Chapter 1 Test

Time to work on  your Failed/Successful Icons Projects

If you finish, here is your next assignment:

Go to http://www.worldofmarketing.nelson.com/studactivities_ch02_04.html~and complete the E-ACTIVITY

IMPORTANT: This is the link to the Surrey Census Data from 1996. You will need to go to:

Population Page #1 & Income and Work to get the info you need for the chart

http://ceps.statcan.ca/english/Profil/Details/details1.cfm?SEARCH=BEGINS&ID=12748&PSGC=59&SGC=5915004&DataType=1&LANG=E&Province=59&PlaceName=surrey&CMA=933&CSDNAME=Surrey&A=&TypeNameE=City

DUE WEDNESDAY

Marketing 12

1.  What is guerilla marketing?

2.  Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.  

guerrilla marketing gone wrong.  

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html

Fri Sept 18

Today we are going to talk about  Advertising Icons.  You will get a new assignment on advertising icons success and failures.  

www.advertisingiconmuseum.com

Thur Sept 17

Today we will review for your test is now on Monday

Discuss marketing Focus NOTES Marketing focus (regional, national, international, brand, distribution)

Review

First, complete questions 1,2,7,8

next,move onto the practice quiz below.  

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.  

Marketing Definition

Goods and Services (Raw materials, consumer good, finished good etc) NOTES

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

Sec 1.5

HOMEWORK: Study TEST Monday

Wed Sept 16

Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles

Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Read http://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

TEST ON CH 1 FRIDAY

Marketing 12: setting up school store

Tue Sept 15

Commercial Day

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12

Today you will be looking at packaging.  http://www.recyclenow.com/why_recycling_matters/packaging/index.html

use the article and your own observations to answer these questions

1. What is packaging and why is it important?

2. Why is so much packaging used on products, use the article and your own observations to answer this

One area where packaging is getting bigger and more complex is toy packaging.  Read the following article and answer the question.  

http://www.drtoy.com/spotlight_on_the_toy_industry/six_tips_to_better_toy_packaging.html

3. What are the tips on how to make effective toy packaging? (in your own words)

Mon Sept 14

Marketing 11

Notes on the 'Evolution of Marketing' and 'Marketing and the Organization'

Read pg 18 on Non Profit and Not for Profit Companies.

Activity: Complete the following online activity DUE MONDAY

http://www.worldofmarketing.nelson.com/studactivities_ch01_01.html

MARKETING 12:

Read the hand out on Google and answer the following questions

1. Where did Google get its name?

2. How did Google get started?

3. What are some of Google's Corporate philosophies?

4. What sets google apart from its competition? Why do you think it was successful when other search engines weren't?

5. This article is from last year, go on-line and find out what is in the works for google in the near future.  Are they coming out with new products or new features, if so what are they?  Do you think they will be successful?  Why or why not?

Fri Sept 11

Marketing 11

Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

Read pg. 8-10 in the textbook 'marketing concept' and 'supply and demand'

You will have time to finish the work from yesterday (Jones Soda)

When you finish, you can practice the principle of supply and demand by playing Lemonade Tycoon.  

Here is a link, if it doesn't work, do a google search for a free version (there are lots)

http://www.gamehouse.com/gamedetails/?game=LemonadeTy

Marketing 12

Today you will receive your first project.  There are three options.  I will explain them to you.  Here are the links you may need.  

http://www.bestbuy.ca/bicf/Default.asp?test_cookie=1

http://www.inventthefuture.ca/

Thur Sept 10

Commerical Day

Today you will recieve your textbooks.  Remember to put your names in them and bring them to class.

MARKETING 11

Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

Worksheet: Chapter 1 What is Marketing?

Activity: When you finish the worksheet, read pgs 2 and 3 on Jones soda. When you are finished, go to their website "http://www.jonessoda.com/" and then go to "http://www.pepsi.com/home.php" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than on when you have finished.

MARKETING 12

Next week you will be setting up the school store.

Go to the following link and complete the activity.

http://www.worldofmarketing.nelson.com/studactivities_ch06_02.html

When you finish, please e-mail it to me.

Wed Sept 8

Welcome to Marketing 11/12.

You should have filled out an information sheet and picked up a course outline.

We will be going over course expectations and what is entailed in Marketing.

N.B. If you are away and need to get hold of me or you just have a question, feel free to email me at: southwell_j@sd36.bc.ca

Work for today:

Marketing 11

Please access the shared drive.  Go to classes, Mr. Southwell, Marketing, Marketing careers.  There you will find an instruction sheet and a worksheet.  Please complete the worksheet for TWO careers.  When you are done please e-mail them to me.  Please always put your name in the subject line eg.  "John careers in marketing".

Marketing 12

Hopefully you haven't forgot everything you learned in marketing in the past.  It is time to refresh your memory.  You are to go on-line and find two recent advertisements (billboard, video, banner ad, etc).  Once you have your ad (please either copy a picture of the ad or copy the link), determine the target market (be specific).  what strategies are used in the ad, and what are some strengths and weaknesses of the ad.   When you finish, please e-mail your work to me.  Please always put your name in the subject line.  eg.  "John, ad review".

***Remember to check the website if you are ever late or away.****