Powerpoint and notes on demographics
Next you are to test your knowledge of demographics and target markets:
List Two or Three products that the following demographic groups would be the target market.
Age: (see pages 52-53) for the 7 categories
Baby Boomers
Males
Females
Upper Income,
Middle income,
Low income
Urban
Suburban
Rural
Pick 2 ethnicity's and an example of a product ~that would target each one.
(if we have time we will move onto the buying decision)
Marketing 12
1. What are the 5-10 top advertisements of the 2009 Superbowl?
2. What makes these ads successful?
3. What are some of the least successful ads of the 2009 Superbowl?
4. Why are these ads not successful?
5. It costs just over 2 million dollars to air a 30 second commercial. Is it worth it for large companies to pay the money to advertise during the superbowl? Why or why not.
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