Mon Sept 21

Chapter 1 Test

Time to work on  your Failed/Successful Icons Projects

If you finish, here is your next assignment:

Go to http://www.worldofmarketing.nelson.com/studactivities_ch02_04.html~and complete the E-ACTIVITY

IMPORTANT: This is the link to the Surrey Census Data from 1996. You will need to go to:

Population Page #1 & Income and Work to get the info you need for the chart

http://ceps.statcan.ca/english/Profil/Details/details1.cfm?SEARCH=BEGINS&ID=12748&PSGC=59&SGC=5915004&DataType=1&LANG=E&Province=59&PlaceName=surrey&CMA=933&CSDNAME=Surrey&A=&TypeNameE=City

DUE WEDNESDAY

Marketing 12

1.  What is guerilla marketing?

2.  Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.  

guerrilla marketing gone wrong.  

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html