Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles
Discussion on 'Fads'
Activity: Answer the following questions after reading about Pet Rocks
1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?
2. Why do you think his idea worked?
Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.
3. Name and briefly describe your three fads
4. a) Why do you think fads happen?
b) How would marketing a fad be different that marketing a long term product?
TEST ON CH 1 FRIDAY
Marketing 12: setting up school store
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