Fri Dec 18

Power point presentation from Marketing 12 Students

Next go to the following website and play around and make a commercial for fun.  Feel free to send it to me.  

Bombay TV - Subtitle A Movie (http://www.grapheine.com/bombaytv/index.php?lang=uk)

Have a GREAT Holliday!!

"Be the change you want to see in the world." ... Mahatma Gandhi

Jason Southwell

Frank Hurt Secondary

604-590-1311

Wed Dec 16

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

DON"T FORGET TEST on CH 5 Tomorrow.  

Tue Dec 15

Complete Review Questions 1-5, 7 and 8 on pages 200-201.  With ques 4, you will need to look up what ergonomics means.  

Practice Test : http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm

 CHAPTER 5 STUDY SHEET

All of the following are fair game for Friday's Test!!

innovation

invention

co-operative

freasability study

8 stages of product development

utility

form utility

information utility

place utility

possession utility

product mapping

marketing oppourtunity analysis

benefit analysis

knock off

word of mouth marketing

tween

age compression

ergonomics

Marketing 12 You have time to work on your projects.  

Mon Dec 14

Read 'Marketing Oppourtunity Analysis' on pages 193 - 195

4. What is 'Marketing Oppourtunity Analysis' ?

5. You are to do your own Marketing Oppourtunity Analysis of your own.  You can pick any brand of product you would like  to complete the MOA or you can use TIDE COLDWATER

Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp

You may need to search the internet to answer the following questions

a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).

b) Now pick out the INDIRECT competition and write them down.

c). Now write down the DIRECT competition.

d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.  

Next Part 2

Read 'Benefit Analysis' pages 196-197.

7. What is a cost-benefit analysis? (your own words of course)

Hand in when you are finished and you can start to review Chapter 5.  We will be having a TEST on THURSDAY!

Marketing 12 students, new project

Fri Dec 11

PART 1

Today there will be some reading and questions.  

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.  

1. Define Product mapping in your own words.

2.  Look at Figure 5.26 on page 193.  This is an example of a product mapping chart.  You are to create your own chart  (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/lowfat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3.  When you are done, share your results with someone else.  Explain how similar or different your chart was.

Thur Dec 10

DON'T Forget to send me your Joint Marketing Entrepreneurship Projects please.  Thank you

Marketing 11

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Marketing 12

Go to the following link and read the 3 page article on Hot New Marketing Trends.  

http://www.entrepreneur.com/marketing/marketingideas/article159814.html

Next you are to summarize the article highlighting each of the subcategories or 'tips'.  I am going to select the one that is summarized 'best' to distribute to the rest of the class.  By 'best' I don't necessarily mean longest, just clear and concise in a way that other students can understand.   

Good luck!

Tue Dec 8

Commercial Day

Watch Video "Buying into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Advertising Presentations

Mon Dec 7

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM

Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

4. Go to the following link and read some product reviews.

a) How can product reviews be beneficial and negative to products

b) Now think of a product that you have recently purchased or used and write your own descriptive review on it.

Marketing 12

Please go to the store to stock all the chips.  Rotate the milk so the the oldest expiry date is at the front.  

Fri Dec 4

Video on 'How the kids took over' (Marketing) and then you have time to work on your projects.  

Mon-Thur

This week you worked on a new project with the Entrepreneurship class.

Tue Dec 1

Review Section 5.4 "Product Development and Utility"

Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)

http://www.worldofmarketing.nelson.com/studactivities_ch05_03.html

CREST

http://www.crest.com/home/index.jsp  (you will have to click on toothpastes)

COLGATE

http://www.colgate.ca/english/ourproducts/oralcare/index.html

NB: You will not be able to use the BACK button to go between toothpastes, you will need to click on the small X in the website when you bring up each toothpaste.  

DUE Tomorrow

"

Mon Nov 30

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class.  Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.  

 OUT OF 30 MARKS!!!!

Read: Section 5.3 "The Stages of Product Development"

When you finish reading, you are to create a 2 column chart/organizer (on the computer) explaining each stage in your own words.  An example is provided below.  

Stage of Development

       

Description

Idea Generation

       

The idea generation stage is …….

When you complete the 2 column chart/organizer, print it off, show it to Mr. Southwell for completion, and then put it in your binder to review later.

Fri Nov 27

Today is your first of 2 days off for working in the school store.  We can't take the second day until everyone has finished their second day of work, so don't forget to sign up.  

Thur Nov 26

What is a lobbyist?

Why do companies/industries use lobbyists?

Talk about utility.  

Tue Nov 24

Today we had the pep rally

Back to work tomorrow.  

Mon Nov 23

Chapter 4 test.  

Time to work on your projects

Fri Nov 20

Review Bingo

Worksheet,

New PROJECT:

TEST ON MONDAY!!!

Thur Nov 19

Commercial Day

Fieldtrip Debrief discussion

Now you are to 'Comment' on this blog entry and share something that you experienced, learned, liked, disliked from the conference.  

You then must  make 2 comments in response to other peoples comments.  

NEXT start to review for Chapter 4,

Chapter Review:  Questions 2, 3, 4, 7, and 12 on pages 160 and 161

HOMEWORK: STUDY!!!

Wed Nov 18

For Students who DON'T attend the fieldtrip ONLY!

Please go to the following link and briefly summarize three of the exibitors/presenters at innovasion in your OWN words.  

http://innovasion.ca/?page_id=42#make

Tue Nov 17

Commercial Day :)

Video "Igniting the Buzz" on marketing new products and new marketing strategies

TODAY:  Complete the video question first.

               Next, finish the Utility assignment from yesterday

          Then move on to your new project.  

Video Questions:

1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?

2. What are 'knock offs"

3. What is 'word of mouth marketing' (Idea viruses)?

4. Why are 18-24 year olds a good demographic to market to?

New Project:  You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ       

                       (you will be given a hand out and an electronic copy is available on the shared drive)

Mon Nov 16

Next we will read and talk about inventions vs. innovations.

Finish the following questions and hand it in when you are finished.

Questions:

1. Go to the following link. Click on each of the sidebar links (Your Health, On the Go, etc). For each one, write down if you feel that this is an Invention or an Innovation and WHY.

www.time.com/time/2001/inventions/index.html

2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm

a) Who is the 'inventor'?

b) What is the invention?

c) Is this actually an invention or an innovation? Why?

Tue Nov 10

Watch Video on Marketing in Hip Hop.  

When we finished, please e-mail me 3 examples of marketing in music videos

Mon Nov 9

Present Projects (marketing 12)

Thur Nov 5

Commercials

Talk on Mode Median and Mean as well as pie and line graphs.  

Next go to the following link and complete the questions.  

http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1172237152079&lang=eng

1. (Figure 1) In 2005 What percent of all drinks sold in Canada were    

a) coffee

b) Carbonated drinks

c) wine

2. (Figure 2).  Canada both imports and exports Tea and Coffee.  We import (bring in) more than we (export).  How much (in $) do we import more than we export?

3. (Figure 6)

a) Since 1998, have coffee imports in Canada increased overall or decreased?

b) Have exports decreased or increased? By how much?

4. (Figure 7)

a) What is the difference in exports of processed tea between 1998 and 2006?

b) What is the difference in imports of processed tea between 1998 and 2006?

Tue Nov 4

You have the class to work on your projects BUT,

PLEASE go to the following link and register for the Fieldtrip on Wednesday Nov 18th

http://innovasion.ca/?page_id=18

Here is a link to the site to see what the conference is all about.  You may want to read about some of the presenters.  

Tue Nov 3

Commercial day

Today we will have a powerpoint presentation and notes on Market Research.  A copy of the powerpoint is in yesterdays entry.  

PROJECTS ARE DUE Thursday FOR BOTH 11's and 12's

Mon Nov 2

Powerpoint Presentation on Marketing Plans

Next we are going to have a powerpoint presentation and some notes.  

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html  )

Assignment on Primary and Secondary Data/Advertising on TV

There will be a handout given and explained in class.  You will have class time to work on the assignments.  Here are the 2 links that you will need for the secondary data portion of this assignment.  Good luck with your "Hover Shoes"

http://www.gaebler.com/Television-Advertising-Costs.htm

http://jam.canoe.ca/Television/TV_Ratings/

HOMEWORK: Finish todays "Hover Shoes TV advertising assignment" for Thursday!

Marketing 12 students: Time to work on projects   

Fri Oct 30

Happy Halloween!

We will be moving onto a new Project today and will be presenting your Marketing Plan Projects on Monday.  

Markeitng 12 students have time to work on your projects.  

Thur Oct 29

Marketing 11 Read Pages 123-125 and skim 125-132.  

Next, go the the following link and work on the activity with a partner.  Do question three on paper, you do not need to do a skit.  

http://www.worldofmarketing.nelson.com/studactivities_ch04_01.html

 

We will present your projects in tomorrows class

Marketing 12

Here is your next project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player

Explain the major sports organization that the team is part of (NBA, NHL etc)

How is the sports organization advertised?  How does the Sports Organization make money(be specific)?

How is the Team Advertised, be specific and include multiple examples? How does the team make money?

What about an individual on the team.  Are they marketed individually?  Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next THURSDAY and you will present them next FRIDAY.  

Wed Oct 38

Commercial Day

Marketing 11: Please finish your projects that are DUE TOMORROW!

Marketing 12:  Worksheets on Sport Marketing

Tue Oct 27

Marketing 11

Please work on your projects they are DUE THURSDAY

MARKS CUT OFF IS FRIDAY!!!

Marketing 12

Today we are going to start to look at sport marketing.  You will be getting a project on it starting tomorrow

For today you need to think of a sport, team, and a player that you like (hockey, soccer, basketball, F1, nascar, ping pong, etc)

Start researching your team/player/sport.  In sports, teams are marketed on many levels.  Usually there is a league/association that markets the sport, then the team markets the team as a whole, then the individual players will often have agents to market themselves.  Start to investigate who these people and organizations are.  You will use this information in your projects.  

Mon Oct 26

Today we are going to take about 'Mobile Marketing'.

Marketing 11 AND 12 students complete the following assignment.  

Use the following link to answer the following questions.  

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.  

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used.  Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).  

Time for projects

Wed Oct 21

Test

Please read pgs 122-123 and answer questions 1 and 3.  

Marketing 12

Finishs Olympic questions and hang Disco Ball

Tue Oct 20

Commercials

Marketing 11

Finish the review questions from yesterday then move onto the questions below. Don't forget your test is TOMORROW!!

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

7. What kind of company's would only be successful in country's with Low GDP?

Marketing 12

Today you will be looking at the 2010 Olympics.  You can work on the following questions alone or in pairs.  

http://www.vancouver2010.com/

The Olympics is essentially a Brand Name.  In order to protect the brand VANOC (Vancouver Olympic Committee) has Trade Marked the words Olympic, Olympics, and 2010 Olympics in Vancouver and Whistler.  

        1.  What does Trademark mean?

        2.  What implications does this have for local and large businesses in Vancouver and Whistler?

With each Olympics, they release new mascots (Icons).  These are meant to enhance the games and allow marketers to target children and families.  

        3. What are the 3 (4) icons for the 2010 Olympics?  Include pictures

        4.  Do you think that they will be successful, why or why not?

With each Olympics, they create unique medals.  They have recently revealed the medals for 2010.

        5.  What makes these medals unique?

        6.  Are the medals designed to reflect Canada? How?

Each Olympics the Canadian Athletes get new uniforms.  They were released a while ago to a mixed reaction.  They are designed to be worn by the athletes but also to be sold to the public for profit.  Go on-line and find some pictures of them.  

        7.  Since these are designed to be sold to the public, which target market/ demographic groups are      they trying to sell to?

        8.  Do you think that the design will sell and be a success or a failure, explain?

Hosting the Olympics will be expensive for the province and the tax payer in order to make it worth while we will need to bring in tourist money in from outside the province.  Search on the web to see how the Olympics is being marketed outside British Columbia

        9. Find three different advertising strategies/campaigns that are happening outside of British Columbia         to promote the Olympics.  Explain the campaigns, feel free to use pictures or sample ads.  

Mon Oct 19

NOTES and start Review

Here are the terms for chapter 3 that you are responsible for

Profit Free market Monopolistic competition Oligopy

Monopoly Private property Perfect competition Direct Competition

R & D Market Share Market Segment Top of the Mind

Service base Product base Reputation Landed cost

Tariff Productivity Category killers Market

Selection Production Cost Price Competition

Command economy Increase market share WTO

Decrease production cost Globalization Subsidies

Next, finish Questions 1-3, 5 and 7 on page 118 and show Mr. Southwell, next complete the practice quiz @ the following link. http://www.worldofmarketing.nelson.com/quizzes/chapter_3_self-quiz.htm

Fri Oct 16

Present Global Product assignments

Complete Ques 1 and 2 on page 116

Thur Oct 15

Commercial Day

Today we will discuss Market Share and Market Segment

2 worksheets, please hand in when finished.   

Wed Oct 14

Today we will watch a video on Global Economics.  Next answer the following questions and hand them in.  

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this. ~

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

You now have time to carry on with your projects.

Tue Oct 13

Commercial Day

Time to work on your projects DUE THURSDAY!!

Fri Oct 9

Today you will have time to work on your projects.  They are DUE on THURSDAY and we will PRESENT them on FRIDAY!!!

Thur Oct 8

Commercial Day,

Talk on Globalization and Video

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service

• Advantages of bringing the product to Canada

• Disadvantages of bringing in the product to Canada

• Cultural Challenges

• Who will the target market be

• A slogan for the product

• A jingle for the product

• A list of direct and indirect competition

• One of the following (must include the slogan and/or jingle)

        o Two different advertisements that include both print and pictures

        o A 15-30 radio/sound advertisement

        o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

TOTAL 50 MARKS!!

DUE: Thur Oct 15th

Wed Oct 7

Present Projects  

Discuss sustainable competitive advantages and non-sustainable competitive advantages.

Questions (please print and hand in when finished)

1. What is the difference between a sustainable and non-sustainable competitive advantage?

2. Go through and briefly (in your own words) describe each

3. Give an example of a company that has

a) a unique selling position

b) is heavily reliant on reputation

c) is reliant on convenience

d) is a niche market

e) sells because of quality

Mon Oct 5

Marketing 11

Read Section 3.2 Competative Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.  

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

We will be presenting your projects tomorrow.  

Fri Oct 2

Today we are going to talk about Slogans and Jingles.  

Slogan quiz

Notes on Command Economy vs. Free Market Economy

Finish assignment from yesterday.

Slogan competition.  

Thur Oct 1

Chapter 2 Test. (we will have commercials at the end of class)

Finish your project for tomorrow we will be presenting them on MONDAY

When you finish, move onto the following assignment:

First either ask Mr. Southwell what a Slogan is or look it up on-line,

Next, go to the following link and complete the activity.  The person that presents the best slogan or jingle will win a prize.   

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Due at the end of Friday's Class.  

Wed Sept 30

Today we will be doing a quick review for your Ch 2 test TOMORROW.  

We will then be learning the difference between direct and indirect competition (Worksheet, please hand in when finished)

You then have time to carry on with your project DUE FRIDAY!!!

Tue Sept 29

Commercial Day

Marketing 11

Today we will be starting your first project.  It is DUE on Friday!

Marketing 12

Restock store, paint and count money

Fri Sept 25

Please hand in your worksheet from yesterday if you haven't already

We are going to talk about the difference between a customer and a consumer as well as a household name.  

Worksheets:  You have 2 worksheets, please finish them both and then show them to Mr. Southwell for completion marks.  

When you finish you can start to review for the next test on Chapter 2 .  The test will be next WEDNESDAY.

here is a link to the review quiz and a list of terms that you must know for the test.  

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

terms to know:

customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

Thur Sept 24

Notes and Worksheet:  Thorndikes Law of Effect and Maslow's Hierarchy of Needs.  Please hand in when finished.  

Wed Sept 23

Powerpoint and notes on demographics

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Pick 2 ethnicity's and an example of a product ~that would target each one.

(if we have time we will move onto the buying decision)

Marketing 12

1. What are the 5-10 top advertisements of the 2009 Superbowl?

2. What makes these ads successful?

3. What are some of the least successful ads of the 2009 Superbowl?

4. Why are these ads not successful?

5. It costs just over 2 million dollars to air a 30 second commercial. Is it worth it for large companies to pay the money to advertise during the superbowl? Why or why not.

Tue Sept 22

Commercial Day,

Notes and powerpoint.  

Today is a bit of a catch up day.  ALL ASSIGNMENT should be in by the end of class today!!!!!!

Marketing 12

work with school store