Please hand in your worksheet from yesterday if you haven't already
We are going to talk about the difference between a customer and a consumer as well as a household name.
Worksheets: You have 2 worksheets, please finish them both and then show them to Mr. Southwell for completion marks.
When you finish you can start to review for the next test on Chapter 2 . The test will be next WEDNESDAY.
here is a link to the review quiz and a list of terms that you must know for the test.
terms to know:
customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,
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