Sunday, January 3, 2010

Mon Jan 4

Welcome Back Happy New Year!

Discuss Holiday Break and Boxing day shopping

Discuss Marks and how to catch up.

Marketing 11
Read hand out article about how Marketing in changing and predicted to change and answer the following questions.  
1. What percent are large companies planning on spending on mobile marketing?
2. What percent did on-line spending increase last year?
3. How are advertisers trying to reach narrow niche markets on-line?
4. What is a baby boomer and why are they a good target market?
5. Why should marketers use social networking sites?
6. Where does a smart marketer look to advertise?
7. Why are blogs becoming more important to marketers?
8. Why should marketers by culturally aware?

Marketing 12
Today you are going to focus on Dubai.  You will need to use the internet to answer the following questions. Feel free to help each other but do not copy.
1.  What is Dubai?
2. What is it's number one industry?
3. What industry are they trying to build/improve?
4. What has happened to the Dubai economy recently?
5. What is scheduled to open in Dubai today? What do you think about it?
6. What is Dubai World? Is it successful so far? Explain
7. What are some of Dubai's other 'mega' projects?
8. Do you think Dubai's plan to change it's oil economy to a tourist economy targeting the very rich is a good one?  Why or why not?


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