Tue Jan 19

Review terms for chapters 4 and 5

Chapter 4

market research

hard data

primary data

secondary data

periodicals

consultants

quantitative research

qualitative research

test marketing

closed ended questions

open ended questions

random sampling

media reasearch

consumer tracking devices

*how store design increases sales

*how store design decreases shrinkage

*shrinkage

Chapter 5

feasibility study

invention

innovation

8 stages of product development

utility

form utility (material, sent,flavour, colour, design, packaging)

information utility

place utility

time utility

possession utility

product mapping

marketing oppourtinity analysis

cost benefit analysis

ergonomics

* GATT

* WTO

* Subsidies

* Hyperinflation

* Tween

* Age Compression

* Word of mouth marketing (idea virus)

* commercial real estate

* residential real estate

(*) Slogan

(*) Jingle

* Knock off