Here is the list of terms from Chapter 9.
Advertising is most important for
identical
mass marketed
easy to describe
low priced
new
heavily competitive
Brand awareness
brand trial
brand preference
brand reminder
brand repositioning
Unique selling proposition
SWOT
biological appeal
emotional appeal
rational appeal
social appeal
8 Types of media with advantages and disadvantages for each.
Lobbyist
Contests and sweepstakes
refunds and rebates
redemption
premium
self liquidators
Point of purchase
When you finish these terms, go to the shared drive, classes, Mr Southwell, Review games, and do the review games. The SWF files are the ones to open.
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